Challenge
Our client needed a website that communicates purity, simplicity, and reliability while clearly explaining their 5-stage purification process, showcasing their products, and enabling easy ordering.
Water brands face a trust problem: consumers can’t see purity, so they rely on process transparency and third-party certifications. Primo Water needed to:
Explain their purification technology — without being too technical
Communicate value — KES 350 per refill vs. single-use bottled water
Build credibility — NAMA Seal of Approval, KBS Seal of Quality
Enable ordering — minimum quantities, delivery, shopping cart
Appeal to businesses — direct delivery, consistent supply
Our Solution
We built a transparent, process-led e-commerce website featuring:
Clear hero offer — “Minimum 4 bottle refill @ KES 350 each” + “We deliver directly to your business”
Tagline-driven branding — “Clearly the Purest. Simple. Better.”
5-stage purification process — visual/descriptive breakdown: Particle Pre-Filtration → Carbon Pre-Filtration → Reverse Osmosis → Post Carbon Filter → Ultraviolet Sterilization
Quality certifications — NAMA Seal of Approval, KBS Seal of Quality, Fail-Safe™ shut-down system
Mineral content breakdown — Ca2+ (15-70 mg/l), Mg2+ (5.2-43 mg/l), Na+ (5-50 mg/l) with health benefits
Customer reviews section — social proof
Shopping cart functionality — add order notes, estimate shipping
Business-focused copy — “We deliver directly to your business”
Sustainability messaging — reduce single-use plastic, reusable bottles