Fidelity Shield

Our client needed a comprehensive, trustworthy, and user-friendly website that could handle multiple audiences (individuals, families, SMEs, and large corporations) while providing clear access to policies, quotes, claims, and career opportunities.

Insurance websites face unique demands:

Complex product hierarchies — Different solutions for individuals, families, SMEs, and corporations, all needing clear categorization.
Trust and regulation — Must convey credibility (IRA regulation, years of experience, financial metrics) immediately.
Multiple user journeys — Visitors might be filing claims, seeking quotes, looking for a hospital, applying for a job, or checking a policy.
High volume of content — Board of directors, management, CSR, downloads, careers, ESG policies, UNGC membership.

Fidelity Shield needed a site that organized this complexity without overwhelming visitors.

We built a comprehensive, multi-page corporate website featuring:

Clear solution categories — Medical Solutions, Personal Solutions, Corporate Solutions as primary navigation pillars
Rich product listings — Motor Private, Travel, Personal Accident, WIBA, Marine, Fire, Liabilities, Engineering, Bonds, Burglary, All Risks, Aviation, and multiple Medical covers (My Afya Shield, SME, Corporate)
Trust indicators — “80+ Years of Experience”, “KES 4+ Billion Gross Written Premium”, “7 Branches Countrywide”, “Regulated by IRA”
Get a Quote system — Form with insurance type selection (Travel, Medical, Motor, Home) and preferred contact method
Multiple contact channels — Dedicated phone lines for General Insurance, Claims, Medical Insurance, Hospital Inquiries, WhatsApp numbers, and email
Client portals — Motor, Marine & Travel portal access
Corporate governance sections — Board of Directors, Management, CSR, Downloads, ESG & Sustainability, UNGC Membership Statement
Careers section — Internship, Open Jobs, Advertised Jobs with application paths
WhatsApp integration — “WhatsApp Us. We Reply Fast” chat widget
Self-service options — Quick links to popular solutions (WIBA, Travel, Medical, Marine, Personal Accident, Domestic)
Complaint channel — Dedicated complaints email address (regulatory requirement)